Heutink Foundation

For a client project, my entire class and I were tasked with creating a new identity for the Heutink Foundation. This was an incredibly fun project, as the client’s mission is to help children enjoy a more playful and joyful life by organizing fun activities for them. For me, this felt like a dream come true—I finally had the chance to create cute, playful illustrations using pastel colors. I also designed some accessories for the kids, such as a tote bag and a sticker sheet. I made two variations: one with a more traditionally “girly” look and one with a more “boyish” style—but of course, they’re not exclusive, so any child can choose the one they like best. Alongside these designs, I also created a brand book to provide clear guidelines on the visual direction, including color usage, logo application, and overall design principles.